White Hot: The Rise & Fall of Abercrombie & Fitch 2022

In the late 1990s and early 2000s, Abercrombie & Fitch was the go-to destination for many young shoppers. The brand's formula for success combined buff models with a potent scent, pulsating music, and a promise of social acceptance. As CEO Mike Jeffries' outspoken leadership fueled its meteoric rise, A&F became synonymous with "all-American" cool. But beneath the surface, allegations of discriminatory practices and exclusive marketing tactics threatened to tarnish its reputation, exposing the dark underbelly of the brand that captivated an entire generation.

Netflix

Studio

Alison Klayman

Director