Bert Stern: Original Madman 2013
Directed by
Shannah Laumeister
Made by
First Run Features
Plot Summary
In the unconventional documentary Bert Stern: Original Madman (2012), we meet the legendary photographer, Bert Stern, who candidly shares his story for the very first time. His remarkable journey began humbly as a mailroom boy at Look Magazine, where he forged a significant friendship with budding photographer, Stanley Kubrick.
As Stern’s career took off, it mirrored the Golden Age of Advertising. His groundbreaking “Driest of the Dry” campaign for Smirnoff not only propelled his fame but also transformed America into a vodka-drinking nation, achieving groundbreaking sales and making Bert a highly sought-after photographer by the young age of 25. He became a central figure in the advertising world, catching the eye of heavyweights in Madison Avenue, Hollywood, and the international fashion scene. Those in the industry could not deny that he was integral to the creative evolution that George Lois often spoke of.
Alongside iconic figures like Irving Penn and Richard Avedon, Stern established the concept photographer as a starlike figure in his own right. Photographing an array of the world’s most stunning women, including Jean Shrimpton, Suzie Parker, Audrey Hepburn, Bridget Bardot, Twiggy, Liz Taylor, and Marilyn Monroe, this Brooklyn native was truly living out a dream.
Stern’s life took another intriguing turn when he married the stunning international ballet dancer, Allegra Kent, a protégé of Balanchine. For a time, it appeared there was nothing that Bert Stern could not achieve.
In this revealing documentary, filmmaker Shannah Laumeister unearths not just the man behind the camera, but also delves into their unique long-term relationship. Becoming Bert Stern is more than a story of success; it’s a profound exploration of self-creation—an intricate narrative of rise, fall, and remarkable reinvention. It navigates the intricate themes of creativity, celebrity, and desire, all through the lens of a man who almost had it all.
Timeline
Humble Beginnings
Bert Stern, the legendary photographer, started his journey as a mailroom boy at Look Magazine. This early position allowed him to meet influential figures in the photography world, including the emerging talent Stanley Kubrick.
Rise of a Photographer
Stern's career took flight during the Golden Age of Advertising, where he made his mark with innovative campaigns. His work not only distinguished him as a photographer but also contributed to significant cultural shifts in advertising.
The Smirnoff Campaign
The breakthrough moment in Stern's career came with the 'Driest of the Dry' campaign for Smirnoff. This campaign not only skyrocketed his fame but also helped popularize vodka across America, changing drinking habits nationwide.
A Young Sensation
By the age of 25, Bert Stern became a highly sought-after photographer, attracting attention from major players in both advertising and the fashion industry. His talent and vision made him a cornerstone of the creative landscape during this era.
Influential Connections
Stern's work captured the notice of industry titans and creative moguls, which solidified his status in advertising circles. He became a pivotal figure that helped shape the advertising industry, as remarked by the famous George Lois.
Establishing a New Genre
Collaborating with renowned photographers like Irving Penn and Richard Avedon, Bert Stern carved out the niche of the concept photographer. This style not only elevated his peers but also transformed the perception of what a photographer could achieve.
Iconic Subjects
Throughout his career, Stern photographed some of the most beautiful and famous women of the time, including Jean Shrimpton and Audrey Hepburn. His portraits became iconic representations of these women, showcasing their beauty and complexity.
Marriage to Allegra Kent
Bert Stern married Allegra Kent, an extraordinary ballet dancer and protégé of the legendary choreographer Balanchine. Their union symbolized a blend of artistic excellence and beauty in Bert's life.
Exploration of Identity
The documentary delves into Bert Stern's personal and professional life, revealing his journey of self-creation and identity. It reflects on how his experiences shaped both his art and his understanding of fame.
Themes of Creativity and Desire
As the documentary unfolds, it navigates intricate themes including creativity, celebrity, and desire. These themes not only highlight Stern's journey but also resonate with broader cultural narratives regarding fame and artistic expression.
The Art of Reinvention
Stern's life is characterized by rise, fall, and remarkable reinvention, making him a unique figure in the art world. His ability to pivot and adapt in a constantly changing industry serves as a powerful statement on resilience.
Legacy of Bert Stern
Bert Stern's contributions to photography and advertising left an indelible mark on the industry. His work continues to inspire new generations of creatives who strive to capture the essence of beauty and identity.
The Documentarian's Perspective
Filmmaker Shannah Laumeister provides a unique lens through which to view Stern's life, focusing on their long-term relationship. This personal approach offers viewers a deeper understanding of the man behind the camera.
Humanizing the Artist
Through candid interviews and personal anecdotes, the documentary humanizes Bert Stern, contrasting the glamorous images he created. It reveals the vulnerabilities and complexities that accompany a life in the spotlight.
Characters
Bert Stern
Bert Stern is a legendary photographer known for his vibrant contributions to the advertising world and celebrity portraiture. His charismatic personality and innovative techniques made him a sought-after figure, impacting the industry's evolution. Throughout the documentary, Stern reveals his complexities—his triumphs and trials reflect a man deeply engaged in both his art and the world around him.
Allegra Kent
Allegra Kent, an accomplished ballet dancer, represents a significant chapter in Bert Stern's life. Her artistic background and grace played an essential role in shaping Stern's personal narrative. Their marriage symbolizes a union of artistry and glamour, highlighting how their lives intertwined within the creative spheres they inhabited.
Setting
Time period
Golden Age of Advertising
The Golden Age of Advertising, occurring mainly in the mid-20th century, marked a transformative period in marketing and consumerism. This era saw the rise of iconic ad campaigns and the establishment of advertising as a dominant cultural force. It was a time of significant innovation and creativity that set the foundation for modern advertising strategies.
Location
Brooklyn, Madison Avenue, Hollywood
Brooklyn serves as the birthplace of Bert Stern, where his creative journey began. Madison Avenue is renowned for its advertising agencies and was pivotal in shaping America's consumer culture during the Golden Age. Hollywood, known for its film industry, reflects the glamour and celebrity culture that Stern engaged with throughout his career.
Themes
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Creativity
The theme of creativity is central to Bert Stern's story, showcasing his remarkable ability to innovate in photography and advertising. His work not only pushed boundaries but also redefined the image of advertising in America. The documentary emphasizes how Stern's creative vision shaped his career and the industry at large.
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Celebrity
Celebrity culture plays a vital role in this documentary, with Stern capturing some of the most iconic figures of his time. This theme explores the interplay between fame and personal identity, reflecting on how Stern navigated his relationships with celebrities. It highlights the allure and pressure of the spotlight in the world of photography and advertising.
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Reinvention
Reinvention is a key theme, illustrating Stern's journey from humble beginnings to becoming a celebrated photographer. The documentary portrays how he continuously adapted and evolved within the changing landscape of art and advertising. This theme underscores the idea that personal and professional growth often involves cycles of change and transformation.
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