“Startling and thought-provoking, Brainwashed is poised to transform how audiences perceive film. As noted by IndieWire, it inspires not only a fresh way of looking but also a revolutionary approach to seeing.”
For decades, feminist film theorists have delved into the complexities and consequences of the “male gaze.” Initially coined in 1975 by Laura Mulvey—who appears as a pivotal interviewee in Brainwashed—the discussion remains relevant as ever, with the hashtag #malegaze amassing over 300 million views on TikTok. Lena Wilson, a film reviewer for Playlist and TikTok, emphasizes the film’s urgent message: “You may think that on-screen sexism is a thing of the past, or that it can’t possibly affect our society… Menkes is here to tell you, emphatically, that you are wrong.”
Brainwashed builds on the foundational work of Mulvey alongside other prominent feminist thinkers such as Judith Butler, bell hooks, and Angela Carter. Through a combination of interviews with 21 distinguished women and nonbinary experts (and even one man!), along with nearly 200 iconic film clips dating from 1896 to the present, independent filmmaker Nina Menkes meticulously uncovers how elements of shot design—including POV, framing, camera movement, lighting, and sound—have ingrained the sexist binary within cinematic history. The film adeptly links these gendered “laws” of visual language to the pervasive issues of sexual harassment and assault, as well as gender discrimination in the workplace.
By deconstructing societal perceptions of who women are versus the identities they are permitted to embody, Brainwashed equips viewers with the necessary tools to challenge their understanding of traditional filmmaking and its profound repercussions in real life.
Introduction of the Male Gaze
The term 'male gaze' was first introduced by feminist film theorist Laura Mulvey in 1975. This concept examines how film tends to be shot from a male perspective, objectifying women in the process and influencing societal norms regarding gender roles.
Laura Mulvey's Contribution
In *Brainwashed*, Laura Mulvey features prominently as a critical voice in the dialogue about gender representation in film. Her insights and research are pivotal to understanding the historical context and implications of the male gaze in cinema.
The Emergence of Feminist Film Theory
Since Mulvey's initial theories, feminist film theorists like Judith Butler and bell hooks have continued to explore how film reflects and perpetuates societal gender biases. Their contributions deepen the discourse surrounding the representation of women in media.
Rise of the #MaleGaze Movement
The hashtag #malegaze gained traction on TikTok, amassing over 300 million views. This movement reflects a growing awareness and criticism of how cinematic narratives shape our perceptions of gender and power dynamics.
Nina Menkes' Vision
Independent filmmaker Nina Menkes directs *Brainwashed*, using it as a platform to challenge traditional filmmaking practices. She seeks to illuminate the ingrained biases within the cinematic language that affect societal views on women.
Interviews with Experts
*Brainwashed* includes interviews with 21 distinguished women and nonbinary experts, as well as one male voice. These interviews provide diverse perspectives on the effects of cinematic representation and contribute to a rich dialogue on the subject.
Incorporation of Film Clips
The film features nearly 200 iconic film clips dating as far back as 1896. This extensive archive serves as evidence of the persistent application of the male gaze throughout cinematic history, allowing audiences to see patterns and legacy in visual storytelling.
Deconstructing Shot Design
Menkes meticulously analyzes shot design elements such as framing, camera movement, and sound. This analysis uncovers how these technical decisions have historically reinforced gender stereotypes and societal expectations of women.
Linking Visual Language and Social Issues
*Brainwashed* effectively connects the “laws” of visual language to real-world problems like sexual harassment and gender discrimination. The film argues that the way women are depicted in cinema is inherently tied to systemic societal issues.
Challenging Perceptions
By deconstructing societal images of women, *Brainwashed* equips viewers with the tools needed to rethink traditional filmmaking. This critical perspective aims to encourage audiences to question and challenge the narratives they consume in media.
Impact on Audience Consciousness
The provocative insights shared in *Brainwashed* are designed to transform how audiences perceive film and its implications. It encourages viewers to engage more critically with the material presented and reflect on their own viewing habits.
Feminist Film Theory's Relevance Today
The exploration of the male gaze is more relevant than ever in today's cultural climate. Through its discussions and findings, *Brainwashed* highlights the ongoing need to advocate for equitable representation within the film industry.
Encouragement of Future Dialogues
By showcasing critical voices and research, *Brainwashed* aims to foster further discussions on gender representation in film. The film serves as a call to action for filmmakers and audiences alike to be more conscious of the narratives they support.
Conclusion and Call to Action
In its conclusion, *Brainwashed* emphasizes the importance of awareness in combating the ingrained biases that have dominated film for decades. It urges viewers to actively challenge these norms and support diverse representations in cinema.
Time period
1896 to present
The film spans a significant time frame from 1896 to the present, highlighting the evolution of cinematic techniques and the portrayal of women in film. This period marks advancements in film technology and changes in societal attitudes towards gender and sexuality, reflecting how they have intertwined throughout history.
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Male Gaze
The theme of the 'male gaze' underpins the film, illustrating how women's representation in film has historically been crafted through a male perspective. This theme challenges viewers to recognize the impact this has on societal norms and expectations regarding gender, sexuality, and power dynamics within the film industry.
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Gender Discrimination
The film addresses the ongoing issues of gender discrimination, making connections to workplace harassment and societal inequalities. By spotlighting the narratives of various women and nonbinary individuals, it seeks to raise awareness about the biases ingrained in visual storytelling and the real-world consequences of these portrayals.
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Cinematic History
Through its exploration of nearly 200 iconic film clips, *Brainwashed* delves into cinematic history to reveal how certain shot designs and techniques perpetuate gender stereotypes. This theme encourages audiences to reconsider the storytelling methods employed in films and their societal implications.
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