The Joneses

As the seemingly idyllic Jones family settles into their upscale suburban home, Kate (Kate) assumes the role of leader for a team of stealth marketers. Unbeknownst to their neighbors, this ordinary-looking household is actually a carefully constructed facade designed to showcase various products and services. Steve (Steve), still finding his footing within the team, struggles to make an impact, while Jenn Jones's (Jenn) repressed desires threaten to upend their cover.

As the team embeds itself in the community, they skillfully transition from displaying products to making recommendations, effortlessly influencing local businesses to stock products based on their trend-setting styles. However, when the 30-day review concludes and Steve discovers his dismal sales numbers, Kate's job hangs precariously in the balance unless he can turn things around before the next evaluation in 60 days.

Steve's fortunes take a surprising turn as he discovers a successful sales strategy by tapping into the fears of their neighbors and empathizing with their mundane, unfulfilling careers. As someone disconnected from his own fake "family," he finds solace in products that bring excitement to his life. Recognizing this same pattern among their neighbors, Steve's sales begin to soar as he pitches products as the solution for suburban monotony and generates buzz through unwitting endorsements.

The team's dynamics become increasingly complex when Kate adopts Steve's technique, realizing that perfecting their fake family dynamic can boost sales by selling a lifestyle image. The lines between acting and reality start to blur as they continue to hone their craft.

Meanwhile, Mick Jones (Mick) finds himself drawn to Naomi, an unpopular high school student who becomes his confidant. Jenn's flirtatious advances towards Alex Bayner, one of the neighborhood men, raise suspicions among their neighbors.

The team's cover is repeatedly threatened with exposure: once when Steve's old acquaintance recognizes him at a restaurant, again when Jenn's indiscretions nearly reveal her true age, and after a party where Mick markets alcohol to minors. Despite these close calls, the Jones family manages to maintain their facade, but the pressure is mounting as they navigate the blurred lines between reality and deception.

As the charade continues to unfold, each member of the team begins to confront the devastating consequences of their fabricated lives. Jenn's fantasies of fleeing with a wealthy suitor are brutally shattered when she realizes Alex was using her all along. Meanwhile, Mick is wracked with guilt after Naomi's reckless decision to drink and drive results in a car accident, leaving him torn between his loyalty to the company and his growing unease about the moral implications of their marketing campaign. To make matters worse, he crosses an important boundary by making a pass at Naomi's brother, only to receive a harsh rebuke in the form of a black eye.

As the team's deception reaches new heights, Steve is offered the opportunity to join a prestigious "icon" unit on his own, but he declines, insisting that it's not just about personal gain – it's about Kate's dreams and the sense of community they've built together. His closest friend in the community, Larry, reveals his crushing financial woes, including the threat of losing his home due to crippling debt. Steve tries once more to broach the subject with Kate, only to be rebuffed yet again.

The following day, he is left reeling after discovering that Larry has taken his own life due to the weight of his debts. Overcome with grief and a sense of responsibility, Steve confesses the true nature of their arrangement to the community, effectively blowing their cover. As a result, the Jones family must hastily depart their current home and relocate to a new one.

Despite this setback, Steve refuses to abandon his principles and turns down an offer to join the "icon" unit in favor of tracking down Kate and trying once more to persuade her to leave the life they've built behind. Though hesitant at first, she eventually agrees to follow him out of town and meet his family in Arizona, marking a tentative step towards a new beginning and a chance to forge a genuine connection with each other.