Directed by
Greg Berlanti
Made by
Apple Studios
As the 1960s Space Race reaches a critical turning point, with the Soviet Union’s achievement of sending a human astronaut into orbit, the United States finds itself racing towards lunar exploration. The harrowing Apollo 1 mission—resulting in the heartbreaking loss of three courageous astronauts—highlights the immense challenges and dangers of this technologically charged rivalry.
In the midst of this high-stakes environment, we meet Cole Davis, portrayed by Channing Tatum, a veteran at NASA responsible for the monumental Apollo 11 mission. Enter Kelly Jones, a cunning marketing expert played by Scarlett Johansson, known for her unconventional strategies aimed at achieving success. Kelly, with a unique pregnancy disguise, boldly enters a pivotal meeting with a major auto manufacturer, armed with an enticing vision to broaden their customer base beyond the traditional male market.
Accompanying her is Ruby Martin, portrayed by Anna Garcia, always by her side as they traverse the murky waters of corporate negotiations. With their dynamic working alongside the rigorous commercial director Lance Vespertine, Kelly’s reputation begins to unfold. However, her crafted persona faces unexpected challenges when she encounters Moe Berkus (played by Woody Harrelson), a charismatic character who claims to represent President Nixon.
Moe’s proposition to Kelly is a game-changer: he envisions utilizing her talents to enhance NASA’s public image just before the Apollo 11 launch, transforming her from a marketing guru into a pivotal player in the agency’s public relations strategy. With Ruby at her side, Kelly relocates to Washington D.C., where she and Cole engage in a series of awkward yet tense interactions that leave them both unsure about their new working relationship.
As Kelly begins to adjust to her role at NASA, she and Ruby tour their new workspace—reflecting a stark contrast to the polished offices they’re accustomed to. Cole is caught off guard as he unravels Kelly’s true identity, prompting a reevaluation of his preconceived notions about her. The atmosphere thickens as Kelly and Ruby aim to mark their territory within NASA, with Ruby consistently reminding them of their untraditional tactics.
A flurry of conflict arises when Cole and Deputy Launch Director Henry Smalls (Ray Romano) become puzzled by Kelly’s unconventional methods, including hiring an actor for a staged news event. Upon confronting her about this misstep, Kelly cleverly brings up his earlier warning that his team isn’t open to interviews, artfully demonstrating the ongoing power struggle within NASA’s hierarchical framework.
Ultimately, Moe’s insight resonates with Cole and Smalls: > “She’s getting results,” nudging them to adapt and cooperate with this unpredictable yet effective force disrupting their norm. As Kelly Jones and Cole Davis navigate the intricacies of NASA’s bureaucratic landscape, their determination to achieve their goals becomes unmistakably evident.
While Kelly ingeniously crafts advertisements linking the impending moon landing to stellar brands like Tang and Fruit of the Loom, Cole along with his team dedicate themselves to the monumental task of preparing for the launch. Despite their fervent efforts, the media’s attention is captured by the unfolding Vietnam War. Amidst this turmoil, an unlikely bond forms between Kelly and Cole as they enjoy strolls along the bustling boardwalk, sharing laughter and personal anecdotes. Tension simmers, however, when Kelly suggests capturing a picture of Earth from the moon core, a proposal Cole staunchly rejects.
Later, during a heartfelt conversation with Smalls, Kelly discovers Cole’s past—a former pilot who had to abandon his dreams due to medical discoveries. Smalls reveals how Cole finds solace in nurturing a garden, planting seeds of remembrance for the Apollo 1 victims, further enhancing Kelly’s understanding of him.
Meanwhile, the arrival of Senator Hopp (Gene Jones) adds a layer of intrigue as he unexpectedly warms up to Kelly, impressed by her feigned nostalgia for his past leadership. With this crucial endorsement, Cole and Kelly set their sights on securing votes from influential officials, successfully winning over Senator Cook (Colin Jost) next, targeting Senator Hedges (Victor Garber) thereafter.
In return for Hedges’ support, Cole agrees to an interview with some individuals who owe favors to the senator. Buoyant with success, the team revels in their gain while Cole draws Kelly into the nostalgia of his flight days—sharing tales of his pilot journey.
As Kelly divulges her childhood experiences that fostered her talent for charm and guile, a deepened bond solidifies between her and Cole. After an encounter at her motel with Moe, he unveils “Project Artemis,” a contingency plan to stage a moon landing should the Apollo mission fail. The ramifications of exposure are severe—encompassing potential imprisonment or treason for Kelly and the team. Torn yet compliant, Kelly agrees to Moe’s plan, igniting events that will challenge her resourcefulness.
Navigating the complexities of ally recruitment, Kelly seeks assistance from Ruby and Lance, though Lance’s dramatic inclinations force Kelly to keep their true objectives shrouded from NASA’s probing eyes. Embarking on an interview journey with Chuck Meadows (Peter Jacobson), a tense moment arises when Chuck discusses the Apollo 1 disaster, casting doubts on Cole’s accountability. After the discussion, Kelly chastises Cole for his outburst while he stands firm, unwavering in his principles regarding the fallen astronauts.
With emotions running high, Cole invites Kelly to Louisiana for dinner with Senator Vanning (Joe Chrest) and his wife Jolene (Stephanie Kurtzuba). Despite Vanning’s initial reluctance toward the space program, Cole’s appeal to shared Christian values prevails. With this triumph, a romantic moment is sparked when Kelly and Cole seal their victory with a kiss.
Yet amidst their joy, Kelly and Ruby share the burden of their secret—Kelly’s anxieties intensifying during an unexpected meeting with Moe. He reminds her of the gravity of their situation, threatening to expose her true identity should she diverge from Project Artemis. This leaves Kelly engulfed in self-doubt, until she stumbles upon a poignant sketchbook from Ruby that contains heartfelt portraits of their colleagues, sparking a rush of nostalgic memories.
As the countdown to the fabricated moon landing looms, a defining moment arrives when Kelly unveils her true identity to Cole—shocking him with the revelation that “Kelly Jones” is a mere pseudonym. Amidst feelings of betrayal, Cole resolves to assist Kelly in averting the impending disaster of a fake moon landing. With the stakes elevated, Kelly and her team mount an audacious scheme to acquire essential equipment while the Apollo 11 mission launches successfully into space.
While on the fake landing set, chaos erupts as a stray black cat unexpectedly appears—causing shockwaves among the crew and drawing Moe’s startled gaze. In the wake of their daring escapade, Cole experiences a moment of elation, reveling in the irony of the situation as the truth emerges.
With triumph at their fingertips, Kelly, her allies, and Moe find themselves on the brink of a new beginning. Following Apollo 11’s safe return to Earth, marking a pivotal achievement for NASA, Kelly and Cole embrace, intertwining their fates in a world that seems to spin back into equilibrium once again.
The 1960s Space Race Intensifies
As the 1960s Space Race reaches a turning point, the Soviet Union successfully sends a human astronaut into orbit, showcasing their technological achievements. The United States responds by ramping up efforts towards lunar exploration, setting the stage for the fierce competition that lies ahead.
Tragic Loss of Apollo 1
The Apollo 1 mission ends in tragedy when a cabin fire claims the lives of three brave astronauts during a pre-launch test. This devastating incident highlights the array of dangers and challenges facing NASA as they navigate their complex technical endeavors in the Space Race.
Cole Davis and the Apollo 11 Mission
Amidst the turmoil, Cole Davis, a veteran at NASA, is tasked with overseeing the monumental Apollo 11 mission. His responsibility is immense as he grapples with the pressure of leading the United States in its quest to land on the moon.
Kelly Jones Enters the Scene
Cunning marketing expert Kelly Jones devises unconventional strategies to help NASA broaden its appeal. She boldly enters a crucial meeting with a major auto manufacturer, donning a pregnancy disguise and pitching a daring vision for expanding their customer base.
A Game-Changing Proposition
Meeting with Moe Berkus, who claims to represent President Nixon, Kelly is presented with a transformative opportunity. Moe suggests leveraging Kelly's talents to enhance NASA's public image right before the Apollo 11 launch, thrusting her into a central role in the agency's public relations efforts.
Navigating NASA's Bureaucracy
As Kelly begins her new role at NASA, she faces the daunting task of adapting to a starkly different workplace environment. Tensions arise between her and Cole as they engage in awkward interactions, challenging both their professional and personal boundaries.
Conflict Over Unconventional Tactics
Cole and Deputy Launch Director Henry Smalls express concern over Kelly's unconventional approach, particularly her decision to hire an actor for a staged news event. This moment sparks a power struggle, forcing both Kelly and the team to reconsider their methods within NASA's hierarchy.
Building Relationships and Trust
As Kelly and Cole work closely together, they begin to form an unexpected bond, sharing personal stories during breaks. However, this connection is tested when Kelly suggests capturing a picture of Earth from the moon, a proposal that Cole firmly rejects.
Diving into Each Other's Past
During a heartfelt conversation, Kelly learns about Cole's past as a pilot who had to abandon his dreams. Their discussion provides deeper insight into Cole's character, revealing his diverse interests, including his passion for gardening in remembrance of the Apollo 1 victims.
Political Maneuvering for Support
With the arrival of Senator Hopp, Kelly impresses him with her feigned nostalgia, opening doors for further political endorsements. Cole and Kelly's tactical efforts pay off as they successfully secure votes from influential senators, advancing their mission.
Tension and Romance Amidst Success
After navigating political challenges, a romantic moment develops between Kelly and Cole when they celebrate a successful meeting with Senator Vanning. Their budding relationship becomes more complicated as Kelly is reminded of the dangers attached to their shared secrets.
Facing the Dilemma of Project Artemis
Kelly's encounter with Moe unveils 'Project Artemis,' a contingency plan to simulate a moon landing, pushing her into a moral quandary. The pressure mounts as she is compelled to comply with the risky scheme, sparking a chain of events that tests her resourcefulness.
A Defining Reveal
As the countdown to the fake moon landing approaches, Kelly discloses her true identity to Cole, shocking him with this betrayal. Faced with the gravity of their situation, Cole decides to support Kelly in averting the catastrophic fallout of a fraudulent mission.
Chaos on the Fake Landing Set
While attempting a daring scheme to acquire necessary equipment during the Apollo 11 launch, chaos ensues when a stray black cat appears unexpectedly on set. The moment serves as a pivotal juncture for the crew, amplifying the tensions already at play.
The Dawn of a New Beginning
With the triumph of Apollo 11's successful return to Earth, Kelly and Cole share an emotional embrace, intertwining their fates. The achievement marks a significant moment for NASA, restoring a sense of calm and hope in a world filled with uncertainty.
Cole Davis
Cole Davis, played by Channing Tatum, is a veteran NASA employee tasked with overseeing the Apollo 11 mission. He carries the weight of past failures and has a complex personality that intersects ambition with vulnerability. His journey reflects personal growth and the struggle to reconcile professional duties with emotional connections.
Kelly Jones
Kelly Jones, portrayed by Scarlett Johansson, is a clever marketing expert turned public relations strategist for NASA. Her unorthodox methods and determination to break traditional boundaries define her character, as she maneuvers through the male-dominated landscape to assert her influence and legacy. Her resourcefulness and charisma are instrumental in shifting perceptions.
Ruby Martin
Ruby Martin, played by Anna Garcia, is Kelly's loyal best friend and colleague, providing emotional support and advocacy for their unconventional strategies. Her steadfastness and ability to navigate corporate challenges further solidify their duo's dynamic. Ruby embodies resilience and friendship amidst high-pressure environments.
Moe Berkus
Moe Berkus, portrayed by Woody Harrelson, is a charismatic figure who advocates for Kelly's marketing approach to enhance NASA's public image. His persuasive nature and connection to political power add layers of intrigue to the story, showcasing the complexities of his motives and the fine line between loyalty and ambition.
Henry Smalls
Henry Smalls, played by Ray Romano, is a deputy launch director at NASA who navigates the intricate dynamics of the Apollo program. His role reveals the tension between traditional methods and innovative tactics. His protective nature also reflects a deeper commitment to the astronauts' legacy and the mission's success.
Time period
1960s
The 1960s was a decade marked by the Cold War rivalry between the United States and the Soviet Union, especially evident in the space race. This era saw ambitious goals like landing on the Moon and the tumultuous backdrop of events such as the Vietnam War, shaping public discourse and morale amid technological pursuits.
Location
Washington D.C.
Washington D.C. serves as the political heart of the United States, known for its iconic monuments and museums. It plays a crucial role during pivotal moments in history, especially in navigating the space race during the 1960s. The city’s atmosphere buzzes with intense political negotiations and groundbreaking scientific advancements.
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Ambition
Ambition drives the characters as they strive for extraordinary goals amidst a competitive atmosphere. Kelly and Cole's determination reflects the larger ambitions of NASA during the space race. Their relationship also showcases personal ambitions intertwined with professional goals, propelling them toward significant achievements.
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Collaboration
Collaboration becomes essential within the competitive environment of NASA, where diverse talents converge to drive the Apollo 11 mission. The partnership between Kelly and Cole evolves into a powerful alliance, as they navigate complex dynamics while relying on each other's strengths. It ultimately demonstrates how unity can transcend individual expertise.
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Deception
Deception plays a crucial role as Kelly adopts a false identity to achieve her goals in a male-dominated industry. This theme highlights the lengths individuals may go to in pursuit of success, including the morally gray decisions made for greater outcomes. It questions the integrity of appearances versus the reality of intentions.
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