Directed by
Dean Matthew Ronalds
Made by
Epic Pictures Releasing
With the help of a new intern named Mark, Gigaler.com employee Griffin Matthews embarks on recording video interviews with the company’s co-founders, Tom Malloy and Chris Bannow. They share their ambitious vision of a predictive algorithm designed to tailor video content specifically for the visitors on their website’s homepage.
However, things take a dark turn when an anonymous source sends Griffin a disturbing video that seemingly captures a blonde woman in white, preparing to take her own life in a cemetery. Just when viewers think the video is harmless, it ends with a startling jump scare—a loud scream heralds the appearance of a masked figure charging towards the camera. Captivated by this horror element, Tom, Chris, and the rest of the team decide to showcase the video on their platform, leading to an explosive viral moment that significantly boosts Gigaler’s recognition.
Not long after, Griffin receives another eerie video. In this one, the blonde woman is seen on a bed before the masked man returns for another shocking scare. Eager to track down the creator for potential exclusive content, Tom assigns Abbi Snee to trace the video’s origin. She discovers the uploader’s information leading her to an address and phone number close to Rochester, New York.
Tom takes the initiative to call the number and connects with a nervous woman who identifies herself as Tara. She cryptically mentions a man named Francis about the video’s creation and reveals that her relationship with him is complex—he must not find out about her conversation with Tom. As more comments flood in regarding the videos, it’s noted that the depicted woman bears a striking resemblance to Tara Rogers, who had vanished years ago. Disturbed by this connection, Tom reaches out to Tara for confirmation, but she abruptly rebuffs him, insisting he never contact her again.
Further investigation reveals a tombstone linked to Francis Tumuelty, a figure once suspected of being Jack the Ripper. This discovery leads Tom and his team to theorize that they may have been the targets of an elaborate hoax. Undeterred, Tom pitches the idea of turning their unnerving experience into enticing content to draw traffic to their site. He convinces Chris, Griffin, and Abbi to accompany him on a trip to Rochester to confront Tara about the prank. Their journey includes a surprising visit to the tombstone of Francis Tumblety before they attempt to reach Tara’s residence.
After their fruitless attempt to engage Tara at her home, Tom, Griffin, and Abbi spend the night at Emma’s—Abbi’s friend—where they share a meal while mulling over the mysterious Tara Rogers.
The next day, Tom and Griffin decide to make another attempt at visiting Tara. Upon finding the side door left ajar, the duo ventures inside the seemingly abandoned house. Amid the neglected surroundings, their discoveries grow increasingly grim—melted candles scattered on a mantle and jars filled with blood in the pantry. Their sinister exploration leads them upstairs to find the bedroom featured in the second screamer video. Just then, an alarming commotion erupts from Tom’s vehicle outside. As he steps out, Francis suddenly attacks Griffin—and upon Tom’s return, he finds himself besieged as well.
Meanwhile, at Emma’s place, Abbi shows Chris video footage captured the previous night, revealing a lurking presence outside Tara’s home. Unexpectedly, Tom texts Chris and Abbi, summoning them back to Tara’s house. Emma drives them there, but inside they uncover Tara curled up in an upstairs bedroom, crying. The horror escalates quickly when Francis ambushes Chris, forcing Abbi and Emma to flee for their lives. Ultimately, both women are relentlessly pursued and assaulted by Francis.
As the chilling events unfold, a new screamer video is unleashed online. To their horror, it features Abbi replacing Tara as the woman in white, standing before Francis’ grave, leaving them to wonder if they are all merely pawns in a gruesome game.
Introduction of Mark and Project Start
Griffin Matthews, an employee at Gigaler.com, is joined by a new intern named Mark. Together, they embark on a project to record video interviews with the company's co-founders, Tom Malloy and Chris Bannow, who share their vision of a new predictive algorithm aimed at personalizing video content for users.
The Disturbing Video
Griffin receives an alarming anonymous video showing a blonde woman in white in a cemetery. As viewers initially think the video is harmless, it ends with a startling jump scare when a masked figure suddenly appears, raising everyone's tensions and interest.
Going Viral
Tom, Chris, and the team decide to showcase the creepy video on their platform. The decision pays off as the video goes viral, significantly boosting Gigaler's recognition and drawing in a larger audience eager for the thrilling content.
Another Eerie Video
Griffin receives another unsettling video where the same blonde woman is shown in a bedroom, just before the masked figure strikes again. Eager to uncover the source of this content, Tom assigns Abbi Snee to investigate the video's origin.
Tracing the Uploader
Abbi locates the uploader's information, connecting it to an address and phone number near Rochester, New York. This discovery heightens the suspense as the team prepares to dig deeper into the mystery behind these haunting videos.
Contact with Tara
Tom reaches out to the uploader, a nervous woman named Tara, who provides cryptic details about a man named Francis connected to the video's creation. Tara warns Tom about the complexity of her relationship with Francis and insists he must not disclose their conversation.
The Vanishing Connection
As the investigation deepens, the resemblance between the woman in the video and a long-missing Tara Rogers becomes clear. Tom contacts Tara for clarification, but she reacts strongly, rejecting him and demanding he never reaches out again, leaving the team in confusion.
Discovery of the Tombstone
The team uncovers a tombstone related to Francis Tumuelty, a man once accused of being Jack the Ripper. This alarming find leads them to speculate that they may be victims of an elaborate prank aiming to exploit their fears for content.
Journey to Rochester
Determined to confront Tara and unravel the mystery, Tom convinces Griffin and Abbi to accompany him to Rochester. Their trip includes a visit to the tombstone of Francis Tumblety before attempting to reach Tara's house for answers.
Failed Confrontation
The group unsuccessfully attempts to engage Tara at her residence. They spend the night at Abbi's friend Emma's house reflecting on the eerie circumstances surrounding Tara Rogers and their inexplicable connection.
Sinister Exploration
The next day, Tom and Griffin make another attempt to visit Tara. They find the side door to her house ajar and venture inside, discovering unsettling items that suggest something sinister occurred, including melted candles and jars of blood.
Francis' Attack
As Tom steps outside to investigate an unexpected noise from his vehicle, Griffin is suddenly attacked by Francis. The situation quickly escalates as Tom runs back to find himself in a dire confrontation with Francis.
Abbi and Chris' Disturbing Discovery
At Emma's place, Abbi shares video footage that shows a lurking figure outside Tara's residence from the previous night. Just then, Tom sends a panicked text to Chris and Abbi, urging them to return to Tara's house.
Finding Tara
Upon arriving, Chris and Abbi discover Tara curled up in an upstairs bedroom, visibly distressed. In a terrifying twist, Francis ambushes Chris, leading Abbi and Emma to flee as they realize their lives are in grave danger.
The Final Screamer Video
As the chilling events unfold, a new screamer video is uploaded online, showcasing Abbi, now in the role of the woman in white. This shocking revelation leaves the team questioning whether they are becoming unwitting participants in a horrific game orchestrated by Francis.
Griffin Matthews
Griffin Matthews is an enthusiastic employee at Gigaler.com, driven to investigate eerie videos that threaten to engulf his colleagues. His ambition often clashes with the terrifying reality he uncovers, showcasing his duality of being both curious yet fearful about the implications of his findings.
Tom Malloy
Tom Malloy is a determined and entrepreneurial figure, eager to leverage the unsettling horror for the company's benefit. His leadership skills often propel the group forward despite the physical and psychological threats they encounter, embodying both courage and hubris.
Abbi Snee
Abbi Snee plays a crucial role in uncovering the mystery behind the viral videos, showcasing her investigative prowess. Her combination of resourcefulness and bravery often leads her to confrontation with danger, solidifying her as a bold character in this chilling narrative.
Tara
Tara is a complex figure deeply entangled in the chilling events surrounding the videos. Her cryptic nature and troubled past add layers to the narrative as she becomes a focal point of fear and intrigue for the main characters.
Francis
Francis is depicted as a menacing figure linked to the dark history portrayed in the screamer videos. His unpredictable nature and connection to terror amplify the sense of danger, leaving the characters—and the audience—on edge.
Time period
The events unfold in contemporary times, where the intersection of technology and mystery leads to unsettling discoveries. The reliance on video content and social media reflects the modern era's obsession with viral sensations, making the chilling occurrences all the more impactful.
Location
Rochester, New York
Rochester, New York, is a city known for its vibrant culture and historical significance. The presence of old cemeteries adds a haunting atmosphere, particularly when they become focal points in mysterious and chilling narratives. In the movie, Rochester emerges as a crucial backdrop where dark secrets intertwine with the modern digital age.
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Viral Horror
The movie explores the theme of viral horror through its depiction of unsettling videos that capture audiences' attention. The pursuit of views and content success leads characters into a terrifying narrative, showcasing the lengths people will go for recognition and the dangers of sensationalism.
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Fear and Paranoia
Fear and paranoia run rampant as characters delve deeper into a mystery that blurs the lines between reality and fiction. The dread of being watched and manipulated fosters an atmosphere of unease, highlighting how fear can stem from both personal and collective conflicts.
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