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Plot Summary


The film starts back in 1988, during a Valentine’s Day dance at Robert Kennedy Middle School in San Francisco. A young and awkward Jeremy Melton, portrayed by Joel Palmer, musters up the courage to ask four girls to dance: Shelley Fisher, Lily Voight, Paige Prescott, and Kate Davies. Unfortunately, each one of them harshly declines his invitation—Shelley mockingly exclaims, “In your dreams, loser!”, while Lily simply responds, “Eww!” and Paige adds, “I’d rather be boiled alive”. Only Kate, showing a hint of kindness, tells him, “Maybe later, Jeremy.” Dejected, Jeremy turns to another girl, the heavier set Dorothy Wheeler, who invites him under the bleachers. They share a moment of intimacy that is abruptly shattered when a group of bullies, led by Joe Tulga, shows up. Dorothy suddenly accuses Jeremy of being a “pervert,” igniting the bullies’ rage. They ruthlessly strip Jeremy to his underwear and beat him as the crowd of students watches with laughter, leaving Jeremy to seethe with anger.

Fast forward to present-day Los Angeles, where Shelley (Katherine Heigl), now a medical student at UCLA, finds herself on a disheartening date with the self-absorbed Jason Marquette. Regretting her decision, she excuses herself to study for an exam at the morgue. While there, she discovers a Valentine addressed to her, ominously signed “J.M.” The note chillingly states, “The journey of love is an arduous trek. My love grows for you as you bleed from your neck.”. Shelley’s night takes a nightmarish turn when she is ambushed by an attacker clad in a black coat and a Cupid mask. Trapped and desperate, she hides amongst cadavers but is ultimately found, leading to her brutal murder.

The narrative shifts to San Francisco, where Kate (Marley Shelton) and Paige (Denise Richards) are preparing for a turbo-dating session. As they discuss Kate’s troubled boyfriend Adam (David Boreanaz), the news of Shelley’s murder interrupts them. The story progresses through their attempts to cope with the escalating horror, leading to the girls attending Shelley’s funeral. Among the attendees are Lily and Dorothy, who are summoned by Detective Vaughn for inquiries. The plot thickens when Dorothy receives a Valentine with a similar sickening message signed J.M., igniting fears among the group.

In an interconnected web of jealousy, suspicion, and betrayal, each character finds themselves drawn deeper into a sinister game of danger. The Cupid killer strikes at a photo exhibit, where passion turns deadly, leading to Lily’s shocking demise. The group grapples with increasing terror as it becomes clearer that Jeremy Melton’s revenge is far from over. Meanwhile, the treachery unfolds at Dorothy’s Valentine’s Day party, destined to become the stage for impending doom.

As the killings escalate, the friends must confront their dark past and the mistakes they made in their youth. Tensions rise, especially between Kate and Dorothy, revealing a toxic cocktail of resentment that has simmered for years. With everybody under threat and the killer lurking, “Too bad, so sad” taunts echo through the air. Closer relationships disintegrate as each twist of fate leads towards a climax filled with shocking revelations about identity and revenge.

Through chilling sequences, the truth about the relationships among the characters disintegrates. Ultimately, as layers unravel, it is revealed that Adam is not who he seems, and the vengeful figure behind the mask is none other than Jeremy Melton—seeking the ultimate retribution. The chilling final moments leave the audience grappling with the horrors of their past and the consequences of their actions. As the camera pans, a drip of blood reveals the horrifying twist that changes everything: the real mastermind behind the terror was disguised all along.

Timeline


Valentine's Day Dance

In 1988, a Valentine's Day dance at Robert Kennedy Middle School in San Francisco serves as the backdrop for young Jeremy Melton's awkward attempts to socialize. He bravely asks four girls to dance, only to be harshly rejected by each one, with Shelley taunting him the most, leaving him feeling humiliated and rejected.

1988 Robert Kennedy Middle School, San Francisco

Bully Attack

After being turned down by the girls, Jeremy finds a moment of solace with Dorothy Wheeler under the bleachers. Unfortunately, this moment is shattered by bullying from Joe Tulga and his group, who, upon Dorothy's accusation, brutally strip Jeremy and beat him in front of laughing classmates, planting the seeds of his future revenge.

1988 Robert Kennedy Middle School, San Francisco

Present-Day Los Angeles

Fast forward to present-day Los Angeles, where Shelley, now a medical student at UCLA, is on a disheartening date with Jason Marquette. Deciding to leave, she heads to the morgue to study but instead finds a foreboding Valentine signed 'J.M.', which hints at an ominous fate to come.

Present Day UCLA Morgue, Los Angeles

Shelley's Murder

Trapped in the morgue, Shelley faces a terrifying ambush by a mysterious assailant dressed in a Cupid mask. Despite her desperate attempts to hide among the cadavers, she is ultimately found and brutally murdered, marking the beginning of a reign of terror among her friends.

Present Day UCLA Morgue, Los Angeles

Turbo-Dating Session

In San Francisco, Kate and Paige prepare for a turbo-dating session while discussing the troubled relationship of Kate with her boyfriend, Adam. Their conversation is interrupted by the shocking news of Shelley's murder, leaving them all shaken and anxious about their safety.

Present Day San Francisco

Shelley's Funeral

The friends gather at Shelley's funeral to pay their respects, a somber occasion that brings back memories of their past. Detective Vaughn arrives to question attendees, including Kate, Paige, Lily, and Dorothy, deepening the feeling of dread among them as they realize they are potential targets.

Present Day Funeral Home, San Francisco

Receiving a Sinister Valentine

As fear escalates, Dorothy receives a Valentine similar to what Shelley had found, signed with the chilling initials 'J.M.'. The message serves as a grim reminder that the killer is still on the loose, escalating the paranoia and tension within the group of friends.

Present Day San Francisco

Lily's Demise

During a chaotic photo exhibit, the group finds themselves in a deadly encounter when the Cupid killer strikes again. The shocking murder of Lily unfolds, creating a deep sense of trepidation among the remaining friends as they grapple with the stark reality of their friend's death.

Present Day Photo Exhibit, San Francisco

Dorothy's Valentine's Party

In a bid to escape their fears, Dorothy hosts a Valentine's party, but the event quickly transforms into a scene of impending doom. As tensions rise among the friends, old resentments come to light, creating an environment ripe for betrayal and chaos.

Present Day Dorothy's House, San Francisco

Confronting the Past

As the friends face the escalating body count, they are forced to confront their dark pasts and the mistakes that haunt them. The narrative reveals lingering resentments, especially between Kate and Dorothy, intensifying the group's sense of betrayal and mistrust.

The Revealed Identity

In a climactic turn of events, Adam is revealed to have a hidden agenda, complicating the relationships among the group further. As secrets unravel, it becomes clear that the identity of the Cupid killer is closely tied to Jeremy Melton's thirst for revenge.

The Revelation

As the story reaches its chilling conclusion, it is unveiled that Jeremy Melton, once a victim, has transformed into the vengeful Cupid killer. The shocking twists reveal how past traumas have fashioned his path of retribution, leaving everyone in shock and horror.

Final Moments

The film concludes with a tense atmosphere as the friends deal with the ramifications of their actions. The final twist leaves them grappling with the realization that they are not just facing a killer, but the consequences of their own betrayals and mistakes from their youth.

The Aftermath

In the aftermath of the bloodshed, the survivors are left to reckon with their past mistakes. The haunting specter of Jeremy’s revenge lingers, merging themes of love, betrayal, and the cost of youthful cruelty into a chilling reflection on their lives.

Characters


Shelley Fisher

Shelley is a medical student struggling with the repercussions of her past actions towards Jeremy in middle school. Her character embodies the transition from youthful insensitivity to the grave consequences that can arise from seemingly minor decisions and cruelty.

🎓 Education 😞 Regret 💔 Betrayal

Kate Davies

Kate is portrayed as a conflicted character, torn between her current relationship problems and the resurrection of past trauma. Her relationship with Dorothy reveals deeper layers of resentment, showcasing the complexities of friendship in the face of danger.

👩‍❤️‍👩 Friendship 🔀 Conflict 🎭 Drama

Paige Prescott

Paige represents the archetype of the popular girl caught in a web of fear and suspicion as the murders unfold. Her character's journey reflects the superficiality of high school hierarchies and the hidden depths beneath societal facades.

👠 Popularity 😨 Fear ⚰️ Death

Jeremy Melton

Once the outcast of the group, Jeremy emerges as a vengeful force seeking retribution for the humiliations he faced. His character transformation embodies the darker side of revenge and the lengths an individual can go when fueled by anger and pain.

😈 Revenge 😡 Anger 🎭 Drama

Setting


Time period

1988, Present-day

The film oscillates between the past of 1988 and present-day events, reflecting how trauma can linger over time. The societal norms of the late '80s set the foundation for the bullying and rejection portrayed, which resonate with contemporary themes of vengeance and consequence.

Location

San Francisco, Los Angeles, Robert Kennedy Middle School, UCLA

San Francisco is known for its iconic landmarks and vibrant culture, serving as a key backdrop for the movie's events. Los Angeles, a city of dreams and despair, contrasts with the innocence portrayed in the past. Robert Kennedy Middle School set the stage for the childhood trauma, while UCLA represents higher education and the complications of adult life.

🏙️ City 🎓 Education 🎉 Events

Themes


💔

Revenge

Revenge is a central theme, with Jeremy Melton’s actions stemming from a painful past of rejection and humiliation. The killings serve as a grim reminder of how unattended trauma can breed cycles of violence and tragedy, affecting all involved significantly.

😱

Fear

Fear permeates the narrative as characters confront their past mistakes and the threats lurking around them. This escalating sense of dread drives the plot forward, enveloping the friends in a thriller that examines how secrets and past actions can lead to terrifying consequences.

👥

Friendship

The disintegration of friendships plays a crucial role in the storyline, highlighting how betrayal and jealousy can fracture even the strongest ties. The tension between characters demonstrates how unresolved issues and past grievances can resurface in dangerous ways.

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