Salesman 1969

In a groundbreaking study of the human condition, directors David Maysles, Albert Maysles, and Charlotte Zwerin bring to life the unflinchingly honest tale of four dogged door-to-door Bible salesmen on a poignant journey from Boston to Florida. Paul “The Badger” Brennan, Charles “The Gipper” McDevitt, James “The Rabbit” Baker, and Raymond “The Bull” Martos - each with their unique selling style - embark on a quest to peddle luxury editions of the Good Book to working-class Catholics, only to find themselves navigating the treacherous waters between hype and despair.

As they traverse the American landscape, from the humble neighborhoods of Boston to the bustling streets of Chicago at a sales conference, and finally, to the sun-kissed shores of Miami, these four door-to-door evangelists face the harsh realities of their profession. Their mission: to convince others that this sacred tome is “still the best seller in the world.” But as they encounter a diverse array of customers - from lonely widows to married couples, Cuban immigrants, and bored housewives - it becomes clear that the Bible is not just a commodity to be sold, but a reflection of the hopes, fears, and aspirations of those who seek its wisdom.

Through their trusty catchphrases, “Could you say if this would help the family? Could you see where this would be of value in the home?” the salesmen employ every trick in the book to make their pitches resonate with their audience. From Webster, Massachusetts, to Opa-Locka, Florida, SALESMAN presents a poignant portrait of the operating costs of the American Dream - a dream that is at once elusive and tantalizing. Today, this landmark film is widely regarded as the quintessential direct cinema classic.