Salesman 1969
Directed by
Albert Maysles
Made by
Maysles Films
Plot Summary
This compelling and transformative depiction of American dreams and their disillusionments comes from the visionary Direct Cinema pioneers, David Maysles, Albert Maysles, and Charlotte Zwerin. SALESMAN focuses on the lives of four unwavering door-to-door Bible salesmen as they embark on a seemingly futile mission stretching from Boston to Florida, attempting to peddle luxury editions of the Good Book to working-class Catholics.
The narrative follows Paul “The Badger” Brennan, Charles “The Gipper” McDevitt, James “The Rabbit” Baker, and Raymond “The Bull” Martos—each characterized by their distinct sales tactics. They begin their journey with calls in the bustling neighborhoods around Boston, later attend a sales conference in Chicago, before venturing into the promising territory of Miami and its surroundings. Their goal is straightforward yet challenging: to persuade potential customers that the Bible is, as one of them puts it, “still the best seller in the world.”
Despite their efforts, selling the Bible proves to be a formidable task. The salesmen target primarily middle-class Catholics, often referred to them by local parishes, yet convincing them to purchase a $50 book is no easy feat. Employing a range of sales techniques, they use catchy phrases such as, > “Could you say if this would help the family? Could you see where this would be of value in the home? A gain to you?”
Through conversation, persuasion, humor, and storytelling, they attempt to appeal to various customers—lonely widows, married couples, Cuban immigrants, and disenchanted housewives. Their pitches resonate differently, catering to those who might not have the means to buy but might still be swayed by the salesman’s upbeat banter.
From their starting point in Webster, Massachusetts, to their final destination in Opa-Locka, Florida, the film encapsulates the complex operating costs of the American Dream. Today, SALESMAN is celebrated as a direct cinema classic, leaving an indelible mark on the portrayal of salesmanship and the American experience.
Timeline
Introduction of the Salesmen
The film introduces four distinct door-to-door Bible salesmen: Paul 'The Badger' Brennan, Charles 'The Gipper' McDevitt, James 'The Rabbit' Baker, and Raymond 'The Bull' Martos. Each salesman showcases unique sales tactics that reflect their personalities and approaches to their challenging job.
Beginning in Boston
The journey begins in the bustling neighborhoods of Boston, where the salesmen start making their rounds. They visit homes, introducing themselves and their luxury editions of the Bible, striving to connect with potential customers despite the challenging market.
Challenges Arise
Despite their efforts, the salesmen encounter significant obstacles selling the Bible. They often face indifference and rejection from the middle-class Catholics they approach, highlighting the difficulty of selling a $50 book in a primarily working-class area.
Sales Conference in Chicago
The salesmen attend a pivotal sales conference in Chicago, seeking new strategies and motivation to boost their sales. This conference serves as an opportunity to learn from each other and discuss the challenges they face in their endeavors.
Journey to Miami
After the conference, the salesmen venture into the districts of Miami, hoping to find more receptive customers. The move to a new territory symbolizes their relentless pursuit of the American Dream and their belief in the product they are selling.
Targeting Middle-Class Families
In Miami, the salesmen focus on middle-class families, often referred by local parishes. They craft their pitches to resonate with this demographic, emphasizing the Bible's timeless nature and relevance to family life.
Sales Techniques in Action
The salesmen employ various persuasive techniques to engage potential buyers. Using humor, storytelling, and direct questions, such as 'Could this help the family?' they attempt to demonstrate the value of their product in everyday life.
Engaging Diverse Customers
Their clientele includes lonely widows, married couples, Cuban immigrants, and disenchanted housewives. Each interaction showcases the salesmen’s adaptability, as they adjust their sales pitches based on the unique situations and backgrounds of their customers.
Struggles with Rejection
Throughout their journey, the salesmen frequently face rejection and disappointment. Many potential buyers cannot afford the Bible, highlighting the economic barriers and the harsh reality of their sales efforts.
Final Push in Opa-Locka
The salesmen make their final push in Opa-Locka, Florida, hoping to salvage their sales targets before the end of their trip. This area represents both the hopes and dashed dreams of the salesmen as they confront the diminishing return on their arduous work.
Reflection on the American Dream
As the journey concludes, the film highlights the complex operating costs associated with pursuing the American Dream. The salesmen are forced to confront their successes and failures, leading to a poignant reflection on the nature of aspiration and fulfilment in their lives.
Legacy of Salesmanship
Ultimately, *SALESMAN* emerges as a classic documentary that captures the essence of American salesmanship. It leaves a lasting impact on viewers, showcasing not only the struggles of the salesmen but also the broader societal implications of their attempts to sell hope and belief through the Bible.
Characters
Paul 'The Badger' Brennan
Paul, known as 'The Badger', is characterized by his relentless determination and relentless sales tactics. He approaches potential customers with a mix of humor and urgency, aiming to break through resistance with his charming persona. His tenacity reflects the broader struggle of the salesmen, representing both their hopes and frustrations.
Charles 'The Gipper' McDevitt
Charles, or 'The Gipper', embodies a more strategic approach to sales, using wit and charisma to connect with potential buyers. His tactics may involve storytelling and emotional appeal, showcasing a nuanced understanding of human psychology. This character's depth adds richness to the ensemble of salesmen.
James 'The Rabbit' Baker
James, nicknamed 'The Rabbit', brings agility and quick thinking to his sales techniques. His ability to adapt to different customer responses highlights the versatility required in the sales world. This adaptability illustrates the importance of being in tune with one’s audience while navigating the challenges of door-to-door sales.
Raymond 'The Bull' Martos
Raymond, often referred to as 'The Bull', displays a tough exterior with a strong sales presence. He uses a more direct approach, conveying confidence and assurance in his pitches. His character reflects the competitive nature of salesmanship and the assertion needed to confront potential rejection.
Setting
Time period
The film captures the essence of an era marked by the pursuit of the American Dream, juxtaposed with the disillusionment faced by many during that time. The salesmen's attempts to sell the Bible reflect broader themes of aspiration and struggle, resonating with the audience's understanding of societal values and economic challenges.
Location
Boston, Chicago, Miami, Opa-Locka, Webster
The film traverses several key locations, starting in Boston, Massachusetts, a vibrant city known for its historical significance and diverse neighborhoods. It also highlights Chicago, a bustling metropolis that serves as a hub for the salesmen's conference, emphasizing the networking aspect of their journey. Miami and Opa-Locka in Florida represent the sunny, dynamic end of their sales route, where the cultural fabric includes a blend of local communities, particularly Cuban immigrants.
Themes
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Faith & Commerce
The interplay between faith and commerce is a central theme, as the salesmen attempt to merge the spiritual value of the Bible with the financial necessity of selling it. Each salesman brings his own unique approach, revealing the complexities of marketing religious beliefs. This theme highlights not only the personal motivations of the characters but also the broader societal implications of combining faith with profit.
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Disillusionment
Disillusionment permeates the narrative as the salesmen confront the stark realities of their mission. Despite their determination and charisma, they face significant challenges in convincing their target market—a reflection of the broader human experience of striving for goals that remain just out of reach. This theme resonates with anyone who has experienced the gap between aspiration and reality.
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Community & Connection
The film emphasizes the importance of community and connection, showcasing the salesmen's interactions with a diverse range of customers. Their attempts to relate to lonely widows, married couples, and disenchanted housewives underscore the role of personal connections in both sales and life. This theme reflects the social fabric of American society and the varying experiences of its people.
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