Directed by
Gus Van Sant
Made by
Focus Features
Discover the intricate plot of Promised Land (2012). From unexpected twists to emotional highs and lows, this detailed summary breaks down every moment to give you a deeper understanding of the film’s story.
Steve Butler, played by Matt Damon, has caught the attention of the upper management at Global Cross Power Solutions, an energy firm specializing in extracting natural gas from underground shale deposits through fracking. His reputation stems from his remarkable ability to secure contracts with landowners quickly and cost-effectively.
When Butler and his partner, Sue Thomason, arrive in a small Pennsylvania farming community, their first stop is a local shop run by Rob (Titus Welliver) to purchase clothes that help them blend into the rural atmosphere. Butler insists on wearing his grandfather’s old boots, illustrating his connection to his own humble beginnings. However, the farmers in this town, like many across rural America, are grappling with the challenge of maintaining their family farms. Many take pride in their ancestral lands and are apprehensive about losing them, fearing that they cannot bequeath their heritage to their children.
Growing up in a town much like this one, Butler has firsthand experience of the devastation caused by the closure of local industries. He reflects on how his own community deteriorated after the Caterpillar assembly plant shut down, leading him to conclude that towns like this cannot rely solely on family farming for survival. In a poignant moment, a local store owner reminds him, “We can’t sell the scenery, can we?”
Initially, Butler and Thomason anticipate a quick three-day trip to secure landowner signatures, believing the process will be straightforward. However, their first encounter with a farmer takes a turn when Butler promises him a future filled with wealth. A meeting with Gerry Richards (Ken Strunk), a member of the local supervisors’ board, reveals tensions already brewing; Richards warns Butler about the implications of his approach before a town hall meeting. In a desperate attempt to gain support, Butler offers Richards $30,000, a figure that stirs tension as Richards holds out for more while Butler argues that the company’s projected $30 million revenue only allows for a small token of compensation.
That evening, at a local bar, Butler meets Alice (Rosemarie DeWitt), a captivating teacher who challenges him to a drinking game. Butler wakes up the next day in her home, barely remembering the previous night’s events but assured by Alice that nothing inappropriate occurred. At the town meeting later that evening, Supervisor Richards attempts to sway the crowd to accept Global’s proposal, but when Frank Yates (Hal Holbrook), a high school science teacher, raises concerns about fracking’s safety and Global’s track record, the tide turns. He cites a university study valuing the shale oil in their area at $150 million, suggesting a town vote in two weeks—a strategy that garners Yates considerable support.
Butler notices Dustin Noble, who appears to represent an environmental group, during the ensuing discussions. A subsequent video conference with Global’s executives reveals Yates’ impressive qualifications, further complicating Butler’s mission. The following day, Noble visits Yates, revealing he works for Superior Athena and expresses his intent to support the community against Global. The conversation takes a dark turn when Noble shows Yates disturbing images of dead cattle, insinuating environmental harm from drilling practices.
As Butler and Thomason attempt to form relationships with the locals, Noble’s presence becomes a significant threat. When he speaks at an open mic night, his emotional story about the loss of his family’s farm resonates deeply with the audience, showcasing the devastating impact of signing contracts with Global. In a moment of desperation, Butler and Thomason confront Noble, trying to sway him with a substantial donation, but Noble rejects their tactics and rallies the town against them.
The tension crescendos as Noble demonstrates to school children the dangers of fracking through a graphic analogy, leaving a lasting impression on them and Alice. As the situation escalates, Butler finds himself increasingly torn between loyalty to his company and the growing narrative of community resistance spearheaded by Noble. A failed town fair only deepens Butler’s struggle, and when he receives evidence of Noble’s deception, he confronts the realization that Noble was playing a deeper game all along.
In a dramatic twist at the town meeting, Butler reveals Noble’s manipulation and his own connection to Global. Faced with the moral implications of his actions, he watches as Thomason, now aligned with the company, informs him of his termination. The story culminates as Butler seeks solace with Alice, the woman who haunted his thoughts throughout this tumultuous journey, leaving him to grapple with the consequences of the choices made in the pursuit of profit versus the values of community and integrity.
Track the key events of Promised Land (2012) with a comprehensive timeline. Perfect for understanding the sequence of major plot points, this feature offers clarity on how the story unfolds.
Arrival in Pennsylvania
Steve Butler and his partner Sue Thomason arrive in a small Pennsylvania farming community, on a mission for Global Cross Power Solutions. Their goal is to secure contracts from local landowners for natural gas extraction, a process that they believe will benefit the community financially.
Shopping at the Local Store
Upon their arrival, Butler insists on wearing his grandfather's old boots as they visit a local shop run by Rob to buy clothes. This moment highlights Butler's humble beginnings, as he attempts to blend into the rural environment while preparing to negotiate with the farmers.
Meeting the Local Farmers
Butler and Thomason start meeting local farmers, who are deeply concerned about losing their ancestral lands due to the fracking proposal. These farmers struggle to maintain their heritage and express their apprehensions about the potential impact on their farming community.
Butler's Reflection
Butler reflects on his past experiences growing up in a similar town devastated by industry closures, like the Caterpillar assembly plant. His insights lead him to realize that family farming alone may not sustain the town's future, underlining the challenges faced by these communities.
First Farmer Encounter
During their first encounter with a farmer, Butler makes bold promises about wealth and prosperity in exchange for signature approval. This encounter sets the tone for the tension that will escalate as the farmers begin to realize the implications of such agreements.
Tension with Local Supervisors
A meeting with Supervisor Gerry Richards reveals the brewing tensions in the town. Butler attempts to ease the concerns of Richards, proposing a $30,000 offer, which is met with skepticism and demands for more, highlighting the growing resistance.
Connection with Alice
That evening, Butler visits a local bar where he meets Alice, a teacher who challenges him in a drinking game. After a night of revelry, Butler wakes up in her home, setting the stage for a complicated personal relationship amid turmoil.
Town Meeting Chaos
At a town meeting, Supervisor Richards tries to convince locals to support Global's proposal, but concerns about fracking safety arise. Frank Yates, a local science teacher, raises compelling points about the potential risks, swaying the crowd's opinion.
Emergence of Dustin Noble
Dustin Noble appears during the discussions, identifying himself as an environmental activist. His presence poses a significant threat to Butler's project, as he begins rallying community support against Global's practices.
Noble's Evidence
Noble visits Yates and presents shocking images of dead cattle to illustrate the devastating effects of drilling. This moment amplifies the growing distrust in Global and introduces the ethical dilemmas surrounding the fracking operations.
Public Rallying Against Global
Noble’s impassioned speech at an open mic night resonates with the locals, leading to a surge of opposition towards Global's proposal. Their collective fear of losing family farms enhances the community's resolve, presenting a formidable challenge to Butler.
Confrontation with Noble
Butler and Thomason confront Noble with a hefty donation in an attempt to influence him. Noble rejects their plea and further galvanizes the community against Global, demonstrating the ineffectiveness of their corporate strategies.
Escalating Conflict
As the conflict escalates, Noble educates school children about the dangers of fracking. His emotional appeal stirs the community's collective fears, leaving a lasting impression and deepening Butler's internal conflict.
Butler's Reckoning
During a final town meeting, Butler exposes Noble's manipulation while grappling with the moral implications of his role at Global. He faces a potential fallout, realizing the impact of corporate greed on community integrity.
Reflection with Alice
In the aftermath, Butler seeks solace with Alice, reflecting on his tumultuous journey. As he comes to terms with the consequences of his choices, he must balance the desire for profit against the urgent needs and values of the community he came to serve.
Meet the characters that bring Promised Land (2012) to life. Dive into detailed profiles of the cast and their roles, exploring their motivations, relationships, and arcs within the story.
Steve Butler (Matt Damon)
Steve Butler is a skilled salesman working for Global Cross Power Solutions, tasked with securing contracts for natural gas extraction. Initially confident and motivated by profit, he gradually becomes conflicted as he witnesses the impact of his company's practices on the community and the environment, forcing him to confront his values.
Sue Thomason (Frances McDormand)
Sue Thomason is Butler's partner, who shares his initial enthusiasm for the company’s plans. As events unfold, she becomes more entrenched in the corporate mindset, creating tension in her relationship with Butler, who begins to question the ethics of their mission.
Dustin Noble (John Krasinski)
Dustin Noble is an environmental activist who challenges Butler and the company's agenda. Committed to protecting the community, he plays a crucial role in rallying local support against corporate exploitation, revealing the emotional stakes involved.
Frank Yates (Hal Holbrook)
Frank Yates is a local high school science teacher who represents the voice of concern regarding fracking. His articulate arguments and community support position him as a key figure in the opposition against Global, highlighting the importance of education and awareness.
Uncover the settings of Promised Land (2012), from iconic locations to the time period that shapes its world. See how these elements add depth and context to the movie’s narrative.
Time period
The events of the film depict contemporary challenges facing rural American communities, particularly regarding the implications of fracking and land use. It navigates the intersection of traditional farming values and modern industrial practices in today's socio-economic climate.
Location
Pennsylvania farming community
The movie takes place in a small farming community in Pennsylvania, characterized by its picturesque landscapes and close-knit families who have deep roots in agriculture. This area is known for its rich history of family farming, which has been passed down through generations, along with the challenges farmers face in modern times, such as economic pressures and environmental concerns.
Explore the core themes of Promised Land (2012). From its commentary on social issues to its emotional undertones, delve into the deeper messages woven into the film’s story.
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Community vs. Profit
The central theme revolves around the conflict between community interests and corporate profit. The character of Steve Butler navigates his loyalty to his company while facing the moral dilemmas presented by the local community, emphasizing the struggle between preserving local heritage and the allure of financial gain.
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Environmental Concerns
The movie tackles the theme of environmental impact, particularly through the lens of fracking. Through characters like Dustin Noble, it highlights community fears about the dangers of corporate practices and the potential destruction of their land and local ecosystem.
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Integrity and Choices
The film also explores the theme of integrity and the consequences of one's choices. Butler's journey illustrates the internal conflict between personal ambition and social responsibility, leading to pivotal moments that challenge his sense of right and wrong.
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