Billboard

The spotlight often shines brightly on the grandiose finale of a publicity stunt, obscuring the enigmatic mastermind behind its creation. Rarely do we delve into the motivations driving these schemes or the unyielding measures taken to achieve success. In a bold departure from convention, Billboard delves into the psyche of an inexperienced entrepreneur, Casey Lindeweiler (played by [actor name]), as he navigates the treacherous landscape of the radio industry.

Following his father's untimely passing, Casey returns to his hometown of Allentown, Pennsylvania, inheriting WTYT 960 AM, a struggling independent radio station. Upon arrival, he discovers that his father was drowning in debt, and the station's survival hinges on the dedication of its small team of DJs. With no clear plan to boost ratings, Casey resorts to one of the oldest tricks in the book: a wacky contest.

Casey's grandiose idea is to host a billboard-sitting contest, where four contestants will reside on a catwalk suspended above a giant advertisement. The individual who withstands the elements and the physical toll for the longest period will win a mobile home and a staggering $96,000. As WTYT 960 becomes the laughing stock of the community, Casey's amateurish approach is laid bare.

The contest's unintended consequences spark widespread ridicule, yet this unexpected publicity piques interest among those on the fringes of society. To the dismay of his local radio market rivals, the contest gains traction, drawing attention to WTYT 960. As the days turn into weeks, Casey's lack of preparation is revealed, and he feels the weight of responsibility for the lives of his contestants.

As the contest spirals out of control, Casey is forced to confront the true driving forces behind his actions. Is his unyielding determination sufficient to see him through this ordeal? The stakes are raised as his competition mounts a smear campaign, influencing local authorities and the press to turn against him just as Mother Nature unleashes her fury, prompting public demands for the contest's termination.

Will Casey be able to overcome these challenges and emerge victorious, or will the pressures of the contest ultimately prove too great for him to bear?

In the unflinching portrayal of entrepreneurial grit, John Robinson (Elephant, Lords of Dogtown) brings to life a defiant innovator who refuses to yield in the face of adversity. His unyielding determination is matched only by the unrelenting scrutiny of the media, as embodied by Leo Fitzpatrick (Kids, Gotham), whose relentless probing seeks to uncover the truth behind the entrepreneur's motives. Meanwhile, Heather Matarazzo (Welcome to the Dollhouse, Princess Diaries), a talented thespian and Independent Spirit Award winner, brings her unique brand of authenticity to the role of a woman whose life becomes inextricably linked with that of the maverick entrepreneur. As the stakes grow higher, Eric Roberts (Cable Guy, Dark Knight), an accomplished actor and Academy Awards nominee, delivers a performance that is both nuanced and commanding as a veteran journalist tasked with navigating the complexities of this high-stakes game. In this gripping drama, the very fabric of reality is tested as our protagonist's fight to maintain his independence becomes a battle for public perception and ultimately, his very existence.